Shoplazza-2023 New cross-border opportunities

With the continuous expansion of the global cross-border e-commerce market, China has become the core driver of this trend. Facing the potential markets around the world, Chinese cross-border sellers are looking for the best development direction and strategy. We have witnessed the prosperity and development of cross-border e-commerce, and have also experienced various opportunities and challenges arising therefrom. As the largest e-commerce platform in the world, Amazon has a huge market share and a broad consumer base, and is one of the main sales channels for Chinese cross-border sellers. However, Amazon's intense competition, high advertising costs, rapid platform policy changes, and inability to track traffic sources have also brought great operational difficulties to sellers.
In order to solve these problems, independent websites have become a new possibility. It can not only serve as a new source of sales channels for Amazon sellers, provide diversified traffic sources, but also have richer data tracking and customer management capabilities to help sellers carry out more refined operations. But at the same time, the establishment and operation of independent websites also require sellers to invest more time and effort, and need long-term continuous investment. These are new challenges that sellers need to face.
Therefore, we propose a dual-track strategy of "multi-channel drainage" - to undertake multi-channel out-of-app traffic through independent stations, to increase overall sales and continue to enhance brand power by activating Amazon users and attracting more out-of-app potential customers. In addition, for merchants who want to channel traffic in a lightweight way, they can quickly channel traffic to Amazon listings through the middle page by building a "middle page" to increase in-app sales. We believe that by adapting to the new changes in the market, Amazon sellers can find their own development path and achieve overall growth of their business.