2023 Overseas Brand Growth Summit - AI empowers platforms to transform new strategies and reshape out-of-app growth curves

Global Official Announcement of "Multi-Channel Drainage Solutions" Tripartite cooperation speeds up brand going overseas

In order to help merchants break through and achieve leapfrog growth, Shoplazza, together with Google Ads and WorldFirst business executives, came together to jointly announce the ecological cooperation plan "Multi-channel drainage solution" to help merchants quickly expand new channels and achieve accelerated overseas. At present,  Shop Craft Technology has officially integrated all the functions of Amazon Buy with Prime , and supports  Amazon Multi-channel Delivery (MCF) and Amazon Attribution tools , providing the necessary foundation for platform merchants to have a dual-track layout. At the same time, Shop Craft Technology deeply integrates Google Ads and WorldFirst payment channels  on the product technology side , realizing the "one-stop, portable, and problem-solving" efficient start of  build website, in-feed ad, and capital withdrawal trilogy . In addition to product and business side cooperation, the summit site officially launched  "2023 Multi-channel Drainage Strategy White Paper" , the white paper describes the industry's new overseas solutions, including multi-channel drainage strategy, growth tools, operation management and other multi-dimensional exclusive content, is committed to the layout of the sea, build website, marketing and payment links have questions about the sea merchants, as well as the platform merchants are considering multi-channel sales to provide strong support.

_{Top stream representatives appear one by one Indulge in the feast of sea content}

_{With the rapid acceleration of globalization and the leapfrog development of AI technology, brands will usher in many new opportunities brought by innovative technologies in the process of going global. Shop Craftsman Technology, co-founder & CTO Xia Bing (Figure 1 below), Hevin Zhao, head of Amazon Buy with Prime China (Figure 2 below), Raymond Choo, vice president of Google's Greater China new customer team (Figure 3 below), deputy general manager of WorldFirst's global cross-border e-commerce business, Sun Chongwei (Ersheng) (Figure 4 below), Amazon cloud technology solution architect, Lin Yilong (Figure 5 below), focusing on the core assets of SaaS build website growth, Buy with Prime service model, Amazon cloud technology generative AI technology, Google AI by Googe Ads, Wanlihui global voyage plan and other core points, It brought a number of cross-border e-commerce revolutionary speeches to share. At the same time, the in-depth cooperation plan based on product technology and ecological business between all parties will bring new opportunities to the cross-border e-commerce industry, and help merchants solve new challenges through the power of technological innovation.}

_{In addition, the summit also invited our merchant friends and partners to join the scene. Lilo Peng (Figure 1 below), brand director of Glocusent, shared how Glocusent's e-commerce transformation has achieved the organic integration of brands and independent stations with Amazon, and then realized the "Amazon + Independent Station" dual-track model to promote the rapid growth of brand business. Wan Xiaowen (Figure 2 below), co-founder & vice president of Lironda Group, Amazon's top merchant, shared how to use emerging technologies such as AIGC to solve business growth pain points and achieve cost reduction and efficiency in the context of in-app and off-app traffic and high operating costs.}